Technical SEO for WordPress

Core Technical Audit

This includes checking robots.txt and sitemap configuration, identifying crawl errors and broken links, reviewing canonical tag setup to avoid duplicate content issues, and confirming pages are actually indexable (not accidentally blocked). I'm HubSpot Academy-certified in SEO and use Rank Math for on-site configuration and SEMrush for backlink and competitor analysis.

Site Speed as an SEO Factor

Google explicitly factors page experience — including Core Web Vitals — into how sites rank. Technical SEO work overlaps heavily with speed optimization for this reason, since a slow site can undermine otherwise solid content and keyword targeting.

Schema & Structured Data

Structured data (schema markup) helps search engines understand what a page is actually about — a service, a local business, a product, or an FAQ — and can unlock rich results in search listings. I implement relevant schema types across service pages, location pages, and FAQ content so search engines have clear, machine-readable context, not just prose to parse.

Reporting & Follow-Up

After a technical SEO audit, I provide a prioritized list of fixes rather than a long, undifferentiated report — so the client knows what to address first for the biggest impact versus what can wait. Where I implement the fixes directly, a short before-and-after summary shows exactly what changed and why it matters for search visibility.

Why This Work Never Really Ends

Search engines periodically update how they crawl and rank sites, and a technically sound setup today can develop new issues months later as content, plugins, and page count grow. I recommend a periodic technical SEO recheck — often paired with a broader maintenance plan — so a site's technical health doesn't quietly degrade after the initial audit is complete.

Good to Know

Technical SEO issues are often invisible to the site owner because the site looks and functions fine on the surface — the problems show up in Search Console reports, crawl behavior, and ranking data rather than anything visible during a normal visit. That's exactly why a proper technical audit matters: catching a misconfigured canonical tag or an accidentally blocked page can unlock ranking potential that no amount of additional content would have fixed on its own.

Crawl budget becomes a real consideration on larger sites with many pages — if Google spends its limited crawling attention on low-value duplicate pages or parameter-heavy URLs, important pages can get crawled less frequently than they should. Cleaning up unnecessary indexable pages and consolidating duplicate content through canonical tags helps direct that crawl attention toward the pages that actually matter for ranking.